Site to Store is a New Commerce Model - Buy on the Internet and Pick up in the Store
More and more people are buying their automobile via the Internet. In a sitetostore method of shopping, one can purchase their car and have it shipped to a local automobile dealer - where they can go in a few days and pick up their car. Here's a sample of this new marketing method.
Sears has been offering a site to store mode of shopping for several years, and recently Wal-Mart has started such a service.
Site to Store programs offer free shipping for online orders as long as customers are willing to pick up the item at their local retail store.
For Walmart, the site to store service is being offered in more than 750 stores in Arkansas, Kansas, Oklahoma, Missouri, Nebraska and New Mexico, along with select areas in California, Colorado, Georgia, Mississippi, Tennessee and Texas. Wal-Mart said it will “activate” additional stores throughout the United States over the next several months and complete a national rollout to more than 3,300 stores by late summer - 2007.
Sears offers customers the ability to purchase a variety of items online, which can then be picked up at their local store within a guaranteed five-minute period. From what I have read on the internet - if the wait time exceeds five minutes, Sears customers receive a $5 coupon.
If you are interested in the this new type of retailing - please bookmark this website. www.SitetoStore.net is going to grow right along with this new marketing channel - highlighting some of the interesting articles and specific news stories regarding "website to 'brick and mortar'" shopping. Thanks for stopping by!